On 17th July (Thursday), the LWL community gathered for an inspiring evening workshop from 7:00 PM to 9:30 PM, and what a session it was! The room buzzed with ideas, energy, and pure creative fire as Diya Salil, founder of Social Kiwi Digital, took the stage.
Diya isn’t just another marketer. With roots in textile design from Arts University Bournemouth and a sharp digital marketing brain honed at MICA, she’s a storyteller who speaks in visuals and vibes. And that’s exactly what made this session stand out.
She walked us through the intersection of design, storytelling, and strategy, sharing how today’s most loved brands don’t just sell—they connect. Whether it’s a local D2C brand in India or a cutting-edge startup in Dubai, Diya has helped shape stories that feel real, relevant, and resonant. Her work blends aesthetics with analytics—vibe with value.
This workshop wasn’t about textbook marketing. It was about building brand love—the kind that sticks. Diya broke it down beautifully:
Relevance – speaking the audience’s language
Resonance – making them feel seen
Recall – staying top-of-mind, naturally
It was refreshing, real, and packed with actionable insights. The best part? Diya made brand strategy feel like art—intentional, intuitive, and rooted in culture.
For anyone who missed it, you missed a gem. But here’s the takeaway: Marketing isn’t just about the message—it’s about the moment you create with your brand.
Here’s to more such powerful sessions that spark ideas and elevate brands with soul.