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On 17th July (Thursday)<\/strong>, the LWL community gathered for an inspiring evening workshop from 7:00 PM to 9:30 PM<\/strong>, and what a session it was! The room buzzed with ideas, energy, and pure creative fire as Diya Salil<\/strong>, founder of Social Kiwi Digital<\/strong>, took the stage.<\/p>\n Diya isn\u2019t just another marketer. With roots in textile design<\/strong> from Arts University Bournemouth<\/strong> and a sharp digital marketing brain honed at MICA<\/strong>, she\u2019s a storyteller who speaks in visuals and vibes. And that\u2019s exactly what made this session stand out.<\/p>\n She walked us through the intersection of design, storytelling, and strategy<\/strong>, sharing how today\u2019s most loved brands don\u2019t just sell\u2014they connect<\/em>. Whether it\u2019s a local D2C brand in India or a cutting-edge startup in Dubai, Diya has helped shape stories that feel real<\/em>, relevant<\/em>, and resonant<\/em>. Her work blends aesthetics with analytics\u2014vibe with value<\/em>.<\/p>\n This workshop wasn\u2019t about textbook marketing. It was about building brand love<\/strong>\u2014the kind that sticks. Diya broke it down beautifully: It was refreshing, real, and packed with actionable insights. The best part? Diya made brand strategy feel like art\u2014intentional, intuitive, and rooted in culture.<\/p>\n For anyone who missed it, you missed a gem. But here\u2019s the takeaway: Marketing isn\u2019t just about the message\u2014it\u2019s about the moment you create with your brand.<\/strong><\/p>\n Here\u2019s to more such powerful sessions that spark ideas and elevate brands with soul.<\/p>\n","protected":false},"excerpt":{"rendered":" On 17th July (Thursday), the LWL community gathered for an inspiring evening workshop from 7:00 PM to 9:30 PM, and what a session it was! The room buzzed with ideas, energy, and pure creative fire as Diya Salil, founder of Social Kiwi Digital, took the stage. Diya isn\u2019t just another marketer. With roots in textile […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":7,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/posts\/106\/revisions\/112"}],"wp:attachment":[{"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/collative.in\/blog\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Relevance<\/em><\/strong> \u2013 speaking the audience\u2019s language
Resonance<\/em><\/strong> \u2013 making them feel seen
Recall<\/em><\/strong> \u2013 staying top-of-mind, naturally<\/p>\n